Streetwear gets a feminine touch with WAISTED, created by tennis phenom Parris Todd, who designs fashionable styles that accentuate a woman’s waist and silhouette.
As Parris traveled the world playing tennis, she grew inspired by her exposure to other cultures, people and fashions from around the globe. Reflecting on these experiences, at the early age of twelve, she began to sketch what was missing in boutiques and department stores by combining her sporty on-court lifestyle that crossed over into her fun, worldly aesthetic.
With the hunger to achieve success, she began to create trendy and reasonably priced streetwear options by cutting, sewing, and flipping vintage items in her garage that led to designing her own unique waist wraps, to accentuate the waist and silhouette, that evolved into starting her own business enterprise, and the brand "Waisted" was born.
Heavily involved in the influencer community, it was second nature for Parris to host and star in photo shoots and collaborations across the United States that quickly gained popularity, and by customer demand, expanded into the elevated fashion streetwear brand and accessory line that it is today.
Since its official launch in 2017, Waisted has picked up heat on social media and in major retailers, competing with some of the top sports and streetwear brands in the industry. Parris continues to take inspiration from the world around her and wants her apparel to tell the story of a generation that has purpose.
Best said by Parris herself:
“I want to show Millennial's and the "Z" Generation that they can succeed at a young age, and through my designs, give them a voice and confidence that can’t be ignored.”
With Waisted, Parris combines her two lifelong passions—athletics and fashion—into a truly unique collection of women's trendy streetwear designs that are flattering, affordable, and timeless.