Contemporary fashion meets sportswear with a feminine touch by WAISTED, created by young entrepreneur Parris Todd, who designs urban and city chic styles that accentuate a woman’s waist and silhouette. Waisted is run by mom and daughter duo, Angela and Parris Todd.
Parris was a tennis professional who traveled the world, and grew inspired by her exposure to other cultures and fashions from around the globe. Reflecting on these experiences, she began to design what was missing in stores by combining her sporty on-court lifestyle that crossed over into her contemporary, worldly aesthetic. With the hunger to achieve success, she created trendy sportswear options by cutting, sewing, and flipping vintage items in her garage, that led to designing her own unique, one of a kind waist-wraps and the brand-name, "Waisted" was born.
Since its launch in 2017, Parris continues to take inspiration from the world around her and wants her apparel to tell a unique story of a generation that can’t be ignored.